Data Mining for Business Advantage

Double your Marketing Campaign ROI in 5 weeks

Is your marketing campaigns loosing its appeal and resulting in reducing responsiveness and Return on Investment (ROI)?

This course focuses on teaching you proven methods of using artificial intelligence (AI) algorithms to increase your campaign hit rates. In 5 weeks, you will learn how to make use of Artificial Intelligence Methods (A.I.M), a system which has proven results across various Industries. The A.I.M system contains more than 20 years of proven experience to enable non-AI users to improve ROI of their marketing campaigns and learn how to derive useful insights from data.


Your Instructor


Irene Boey
Irene Boey
  • Degree in Marketing and MBA specialising in Entrepreneurial Management
  • More than 28 years of practical experience in enabling businesses to benefit from Artificial Intelligence, Machine Learning, Data Mining and big data
  • Led and implemented numerous successful big data projects in various industries and has accumulated a good collection of business best practices in Business Analytics and Data from wide range of industries
  • Adjunct Lecturer at NUS

Course Curriculum


  First Section
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!