The Ultimate Social Media Starter K.I.T. for Beginners
Learn the fundamentals of the most popular social media platforms through the K.I.T. system & how to use them to grow your business
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Many people and businesses have a social media presence nowadays. Over recent years, having a social media presence (and not just any one but a good one) has become essential for individuals and businesses.
For the individual, it is a way for others to know and stay in touch with you, and for employers to know you when they are recruiting. For businesses, it is the best way for reach out to your audience, whether it be customers or partners. Just having a passive social media presence like a website doesn't cut it these days.
Are you an individual or business owner who wants to build your social media presence but have no idea how to do so? Or maybe you do have social media but do not know how to create content for your platforms? Do you want to reach out to more people on social media? If your answer is yes, this is the course for you.
In this course, you will learn the Ws of social media:
- Where and which social media platforms to use
- Why do you need each platform?
- When do you use social media?
- Who can you reach out to on each platform?
- What can you achieve from using different social media?
- YouTube
- TikTok
- Google Maps
Programme outline
Week 1: Introduction to various social media platforms and why you should use them. Learn which platforms you MUST get on and how it can help you or your business grow rapidly and get ahead of the competition.
Week 8: Building your social media from scratch - a practical guide and hands-on approach
At the end of this course, you would have acquired fundamental knowledge for the effective use of different social media platforms and tried your hand at practical application for yourself / your business. There will be hands-on sessions for you to work on these.
As a bonus, we will share with you some of the best editing apps and websites that you can use to produce high quality, professional looking social media posts, including photos and videos, without having to be trained this area beforehand!
Your Instructor
PK Ong is Director (Media and Marketing) at SG Basketball Pte. Ltd. He graduated from the National University of Singapore (NUS) with a Bachelor's Degree in Arts, majoring in InfoComm Management and Sociology. He also possesses a Specialist Diploma in Social Media & Online Content Creation from Singapore Media Academy (SMA).
His media training has seen him forge a 10-year career in various organisations within the public service, notably in the field of publicity. From the early days of online writing, building and managing websites to his media and marketing roles today, he has seen and experienced first-hand the evolution of the Internet and social media over the past two decades.
PK has also spent the next years starting and building the biggest basketball business in Singapore and helmed operations as the Head Coach until he moved to the media and marketing role to help build the company's digital presence. He has since appeared on originally produced YouTube series as a host and continues to build and expand his vision of a highly driven and unique sports enterprise that combines both physical and digital presence to grow the sport.