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Supercharge Your Brand
INTRODUCTION
First Lecture (11:53)
Section 1 : Why Digital Marketing Has Weak Fundamentals
New Lecture (11:36)
Section 2 : Superior Performance with a Competitive and Strong Brand Positioning
New Lecture (2:54)
Section3 : Not Taught In MBA School
New Lecture (6:46)
Section 4 : The Core Features
New Lecture (20:30)
Section 5 : Brand Positioning Structure
New Lecture (7:36)
Section 6 : Developing A Brand Positioning Statement
New Lecture (8:04)
Section 7 : CHECKLIST : Is Your BPS The Right One ?
New Lecture (5:10)
Section 8 : Operationalize Your Critical Asset
New Lecture (9:11)
Section 9 : BONUS : How To Do Benefit Laddering ?
New Lecture (17:16)
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